It's Crunch Time
Your Competition is Serious… are You?
Let's face it there's serious competition in the web design industry at the best of times. Now, things just got tougher and, more than ever, you need to stand out from the thousands of other web designers and really sell your designs.
The Copywriting Edge
Give your web design services the Copywriting Edge and your designs the quality content they deserve…
- No commitments, no costs and minimal effort
- Get more time to focus on actual designing
- Offer your clients heavily discounted copywriting services at 25–30% below market rates
All this sound too good to be true? No, it's just too good to be missed…
Copywriting services just for designers
The Copywriting Edge lets you easily integrate professional copywriting into your web design services. Offer clients the complete package — web design and quality content — the 2 essential ingredients of an effective website.
By adding copywriting to your web design services you will:
- Attract more web design clients by meeting more of their needs
- Differentiate yourself from your competitors who only offer design
- Sell more designs by adding the benefits of quality web copy to those of your designs
- Build your reputation as a designer of effective websites, not just pretty ones
- Save time/ hassle waiting on content/ working blind and ensure your designs aren't ruined by ineffective content
- Offer full on-site SEO without losing design time
- Get happier clients who really appreciate a website that earns its keep
More than this, with the Copywriting Edge you get a professional copywriter with years of Business Analysis, Sales and Marketing experience so you know your clients are getting the highest quality content that will get them results.
"Copywriting can really do all that?"
Absolutely. Copywriting ensures your web designs get the quality content they deserve and the finished website is as effective as possible for the client. And that includes inteligent on-site SEO.
Quality content, shhh!
As a web designer you know more than most that quality content is important to maximise the effectiveness of your designs, not to mention SEO. "Content is king" and the value of quality content has to be the worst kept secret on the internet! Google shouts it, the popularity of social networking and blogs prove it and common sense confirms it.
People want quality content!
What if you could exploit this poor secret-keeping to your advantage and the advantage of your clients? Why not use quality content as an asset for your web design business. Let's see what that would take:
- Explain the benefits of quality content to your client
- Explain that copywriting produces quality content
- Ask if they would like copywriting as part of your web design work
I can help make it even easier by providing you with all the information and advice you need to pass onto your clients; just get in touch.
As an added bonus why not give your own website the Copywriting Edge for FREE? You'll further boost the performance of your own site with quality content written to support your portfolio, to sell more designs and improve SEO, to get you even more clients — get in touch for details.
Copywriting FAQ
"I'm a web designer, how do I go about offering copywriting services?"
That's not as difficult as you might think…
- Decide if offering your clients copywriting makes sense to you
- Get in touch
"And it's that easy?"
Yep, then you just choose how you want to offer copywriting services, how much you charge and to which clients.
No costs, no commitment, minimal effort, no diversions and no strings attached.
You design, I write; you and your clients get more.
"Won't I scare away clients?"
Why would that happen if you're offering them another valuable service for helping their website succeed and support your design?
Besides, how, when and to who you offer copywriting services and how much you charge is entirely your choice. You could offer copywriting as an optional extra or as part of an integrated package, you can advertise it on your site or only discuss it after you've landed the design work…
Whatever you decide, you will be offering a very useful service that complements your work and helps clients make the most of your design.
"How much should I charge?"
What you charge is entirely your choice — depending on the client and the job. I give you a heavily discounted rate that's well below (30–40%) both the market averages and my own standard rate.
In some situations it's right for you to add a healthy profit margin, other times you might pass the low rate direct on to win new design business, most likely somewhere between the two.
"What happens if the client doesn't want copywriting?"
Um, you just continue as normal with your designing. There are no obligations here, no commitments to make, no binding contract or minimum order.
"And there's no catch?"
There really isn't. It costs you nothing and there's nothing to sign — no obligations and no risk.
Choose to offer Vivid Copy branded services or under your own brand — whichever's right for you.
"So what's in it for you?"
I get paid for the copywriting. I am able to offer you heavily discounted rates because I don't have to factor in the time and costs of finding the client.
Meet the wordsmith
My name's John Broughton. As a professional copywriter my methods and tools differ to yours, but we both strive for the same thing — to provide clients with the very best websites.
Combine our formidable skills and all of us — you, me and the client — get the best of both worlds.
Need to know any more or are you ready to see how copywriting services will benefit your business and your clients?
Simply get in touch and I'll get right back to you… no commitments, no cost, no hassle.
In the mean time… why not find out more about Copywriting?
SEO copywriting from Vivid Copy is what you can offer your clients. The website is packed with information about what copywriting services give your clients.
Read copywriting articles at Escaping the Word Cage, particularly articles about copywriting in web design.
Written specifically for web designers, read copywriting articles in Web Designer Forum's Copy Corner written under my pen name Wizely.